Privacy Information Center

Our collection, storage and use of your personal information are subject to the NBCUniversal Privacy Policy. The following sections provide additional detail concerning our collection, storage and use of your personal information as you navigate our services and journey to our parks.

Do you use Cookies and other tracking systems on your services?
Yes, we may use cookies and other website tracking technologies to perform analytics, gather information regarding you and your interactions with our services, and make our services as interesting as possible to you. Please visit the NBCUniversal Cookies and Tracking page for more information.

You may create a Universal Orlando Resort guest account profile to better manage your interactions with our online services and resort. Registration of an account profile will permit you to access certain interactive website and mobile application features and will assist you in managing your communication preferences. To create your own account, please visit here. To request the deletion of your account, please visit here. The Universal Orlando guest profile is governed by our Terms of Service and Privacy Policy.

What type of transaction information do you collect?
We collect information related to any transactions or purchases you initiate through our services.

Is this information associated with my guest account profile?
Yes, we track purchases associated with your guest account profile. If you have registered an account, please visit your account profile preferences page to adjust your account preferences here.

Our mobile applications collect information to facilitate certain functions and improve your mobile experience. Please see the privacy notices in the applicable mobile application for more information. The Universal Orlando Mobile Application Privacy Frequently Asked Questions are available here.

What is Photo Validation?
Photo Validation is a faster and more seamless way for our Guests to access select experiences throughout Universal Orlando Resort during their visit.
Learn More About Photo Validation

How is Photo Validation being used at Universal Orlando?
We use Photo Validation to verify tickets and ticket holders – making it a faster and more seamless way for our guests to access select experiences during their visit. Photo Validation is currently used at the park entrances of Universal Islands of Adventure, Universal Studios Florida, and Universal Volcano Bay. Now, Guests may also use Photo Validation to verify and use their Universal Express Pass at select attractions throughout Universal Islands of Adventure and Universal Studios Florida during this technical rehearsal period.

Are Guests required to use Photo Validation?
This process is completely optional, and guests can choose to opt out if they’d like. Guests may opt-out at the park entrance, Guest Services, or in Universal Express lines at select attractions during the technical rehearsal period before, during or after enrollment. If opting out, adult Guests will be instructed to present a valid photo ID, as well as their tickets and Universal Express Passes.

How long will photos be stored in your system?
Photos and Photo Templates will be securely stored for no longer than six months after the expiration of the associated ticket or admission product. This is consistent with our legacy finger scan biometric process that was in place for many years.

If I opt out after using Photo Validation for the first time, is my information deleted?
Once a guest opts out of Photo Validation, any photos or Photo Templates created / stored are deleted.

Can a Guest opt back into Photo Validation?
Yes, Guests who opt-out and want to enroll in Photo Validation can do so at the park entrance, Guest Services, or in Universal Express lines at select attractions during the technical rehearsal period.

What data does Photo Validation collect?
We take a photo the first time a Guest enters one of our parks. From that photo, the software builds a Photo Template. A Photo Template is a unique set of data points based on facial features. The Photo Template created on entry will be used to validate admission and other entitlements during their current and future visits.

Do you use RFID technology in your parks?
Yes, you may be provided with a card containing an RFID antenna that interacts with RFID scanners throughout our parks. We use this information to control access to our park entrances and attractions as well as to improve your experiences in the parks.

What are Bluetooth beacons and how are they used at Universal Orlando Resort?
At Universal Orlando Resort we constantly work on providing new, and exciting, technological experiences and encounters for our guests. Throughout Universal Orlando Resort and Universal CityWalk Orlando, there are certain locations where we may install Bluetooth beacons. Bluetooth beacons use a low-power Bluetooth signal to one-way communicate data via our Universal App. Bluetooth beacons “check in” your device when within proximity. If your mobile device is enabled to receive Bluetooth Low Energy signals, it can communicate with the Bluetooth beacon when installed by receiving a code which will unlock location-specific content and experiences in our Universal App to enhance the guest entertainment experience while at Universal Orlando Resort or Universal CityWalk Orlando. You may elect to enable or disable Bluetooth Low Energy signals at any time by changing the Bluetooth Low Energy settings for the app on your mobile device. Universal may also provide ways within our Universal App to toggle off specific notifications, via the app settings on the main menu (three lines at the top left corner of the app; tap the Settings cog icon).

Do you use security cameras in the parks?
Yes, we monitor and record certain locations throughout our parks to confirm your security and improve your guest experience.

Do you take photographs of guests in the parks?
Yes, certain locations may capture candid photographs of our guests as they experience our parks and attractions. For more information on our photography locations, please visit the My Universal Photos webpage here.

What are these kiosks?
These kiosks from our photography provider, Colorvision, utilize facial recognition technology to help find your photos from your day at Universal Volcano Bay. The kiosks and this service are located near the Photo Sales Counter at Waturi Marketplace within Universal Volcano Bay.

Are Guests required to use this service?
Using the kiosks and this service is completely optional, Guests who do not wish to use the kiosks and this service to find their photos can still view and purchase their photos by speaking to a Team Member at the Universal Volcano Bay Photo Sales Counter.

What data does the service collect?
A reference photo is taken at the kiosk. From that reference photo, the technology searches the Universal Volcano Bay photography system and displays your matching photographs. The reference photo and associated template information created to search the Universal Volcano Bay photography system are deleted after 24 hours, or upon your request on the day of your visit.

How long will reference photos be stored in your system?
Reference photos taken for this service and associated template information are securely stored and deleted after 24 hours. Therefore, a new reference photo must be taken each day of your visit. You may also speak with a Team Member after using the kiosk to remove a reference photo taken at the kiosk on the same day of your visit, however a new reference photo will need to be taken if you wish to use the service again.

We make Wi-Fi Internet Services available to our guests at select locations throughout our resort. Your use of such services is subject to information collection and location-based tracking to improve our Wi-Fi Internet Services, make available information that may be of interest to you, and enhance your experiences in the resort. Please visit our Terms of Services for more information regarding the operation of our Wi-Fi Internet Service.

How do we secure the personal information we collect from you?
The security of the guest personal information we collect is extremely important to us. We have implemented security measures that are designed to protect guest personal information from unauthorized access and disclosure. Please be aware that no security measures are perfect or impenetrable. For more information on how we protect your personal information, please visit our Privacy Policy.

Do you share guest information with third parties?
As further described in our Privacy Policy, we share your information with third parties, such as service providers and affiliated companies for all the purposes described in the Privacy Policy, including for the purposes of providing and improving our services for your benefit. For more information on our information sharing practices, please visit our Privacy Policy.

For more information about our privacy practices, please go to the full NBCUniversal Privacy Policy.

We determine our data retention time periods based on the purpose and use of the collected data unless a longer retention period is required or permitted by law. The data retention time period may vary depending on your interactions with our services. For example, we may retain finger scan data for up to six months after the expiration of the associated ticket product. Similarly, when you unsubscribe from our email newsletters or promotional emails, we will keep a record of your email address to honor your choices.

For more information about our privacy practices, please go to the full NBCUniversal Privacy Policy.